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AI Switchboardby Waggle
POLICY · September 29, 2026
Sep 28

Newsom signs a customer-service chatbot law that requires a human within 15 minutes on request — and still no word on the frontier package

AB 1609 makes large businesses disclose when you are talking to a chatbot and try to put you through to a person. The bigger 2026 AI bills remained unsigned and unvetoed on the governor's newsroom at the time of this run.

Governor Gavin Newsom signed AB 1609 on 28 September, one of six bills in a release headed “Governor Newsom signs commonsense legislation to make your life easier”. The bill, by Assemblymember Rick Chavez Zbur and titled “Customer service chatbots”, does three things according to the governor's office.

When a customer asks for a human, large businesses must make “a good-faith effort to connect a customer to a human within 15 minutes after a request for human customer service is made, or schedule an appointment”. Large companies must disclose when the customer-service representative is a chatbot rather than a person. And certain large businesses must list customer-service contact details on their websites.

The release does not define a large business or give an effective date; the bill text will settle both. For any company that has replaced its phone lines with an agent, the law puts a clock on reaching a person.

The measured absence is the other half of the story. The frontier-AI package flagged here yesterday as coming down to two days on the governor's desk had not been acted on: the governor's newsroom, read twice on 29 September, carried no release dated that day and none of its 27–28 September items announced a signing or veto. The deadline is 30 September.

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